RECKITT BENCKISER

WHO ARE RECKITT BENCKISER

Reckitt Benckiser are a worldwide healthcare specialists with their brands available in over 200 countries. Recognised for brands such as, Airwick, Durex, Scholl, neurofen and more.

BRIEF

Scholl’s heritage of innovation is still at the forefront of the brand’s culture. Our focus on research and development keeps us at the forefront of footwear and footcare. Design a moveable bus stop that is eye catching and interactive. Unit to hold 3 of the new Scholl gel active insoles. Using images and information from the packaging to highlight the benefits of Scholl over competitors.

DELIVERY

In keeping with the Scholl theme I chose to create a style based around the colour scheme of Yellow and blue. The unit is fully mobile and changeable allowing it to be placed in any store with ease. The interaction is involved with the insoles being free from packaging allowing the customer to touch and feel the product.