OMEGA PHARMA

WHO ARE OMEGA PHARMA

Omega Pharma is a top 5 consumer healthcare company and the fastest growing in UK and Ireland. With operations in 35 countries, In the UK and Ireland iconic brands such as Solpadeine, Nytol, Jungle Formula and Zanta, and are recognised for innovation in weight loss, skin health and hay fever.

BRIEF

Winter Floor Stand - For the up and coming winter season we want to creatively highlight some of our top selling cold remedies, without being Christmas themed with space for a free gift. Must be captivating and the footprint must sit within Independent stores guidelines.

With the success of the winter floor stand we were then commissioned to design a spring themed Floor Stand, counter top unit and window display.

Spring Floor Stand - Create several unique design ideas to sell a range of Hayfever, Beconase and Jungle Formula. Footprint to be the same as the previous springs design. Theme must run along all three units.

DELIVERY

Winter Floor Stand - Having researched the competitors and seen a lack of creative design in previous years. I brainstromed as part of my creative process and came up with the design on the English telephone box, with the front of the unit holding the product acting as the window. I designed the unit to look as wintery as possible without being childish or Christmasy and created a poster to be printed on the side of the unit with the brands winter slogan and information about the free product.

The winter design received high praise from the Head of Marketing at Omega Pharma and won the best packaging and POS design voted for by The Independent Pharmacy Magazine Teams.

Spring Floor Stand, Counter Top Unit, Window Display - At the begging of the project we were asked to create several basic ideas, which we did. I took the initiative to mould the garden shed concept beyond a basic idea, and once this was received it was overwhelmingly favoured over the alternatives. With the design being used over all three units.